AMC has truly stepped up it's game in the last few years with it's original series and now a
killer rebrand by jory hull and
we are plus. i love the typography and energetic color palette. The fragmentation and repetition is such a clever way to capture film stills and indicate the motion of cinematography in action. beautiful.
"A purposefully raw and irreverent rebrand for AMC, strip-mining their archive of classic movie moments, stars and unforgettable lines for the purpose of endless remixing."
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