...revolved in large part around the discussion of high life's new packaging. my dad, to be considered by some a connoisseur of all things high life, said with delight that he now understands the power of advertising, all those pretty silvers and gold. aw dad, you're sweet. i checked it out for myself today and low and behold, it does kick some serious ass. maybe i should be the girl in the moon for halloween next year... design by Landor SF.