Sunday, June 3, 2007

Sprinkles




Seriously, how amazing are these cupcakes from Sprinkles? Apparently this high end cupcake store is big on the west coast. Architect Andrea Lenardin Madden created the visual identity system, complete with color coded "modern dots" to identify cupcake flavor. I love the idea of branding the food itself in addition to the rest of the system. Monocle, an amazing mag out of the UK has a short video to check out (and several other interesting ones as well). Found via a new favorite blog of mine, Happy Mundane.